Hello! I'm marilyn
I design scalable product experiences
I design scalable product experiences
I design scalable product experiences
that blend human insight with the power of AI to drive real business impact.
that blend human insight with the power of AI to drive real business impact.
that blend human insight with the power of AI to drive real business impact.
RECENT WORK
At Klaviyo, a leading marketing automation platform, I spent over three years driving cross-functional initiatives like AI-powered email sections, the Brand Library redesign, and the 2025 BFCM Hub page.
Here's a look at their impact.
AI-Powered Workflow Design
Email AI
AI that builds your next section for you.
Role: Product Designer
Client/Company: Klaviyo
Email name
Email name
Saved just now
Saved just now
Save & exit
Save & exit
Default
Default
Custom
Custom
Style
Style
Blocks
Blocks
Button
Button
Header bar
Header bar
Drop shadow
Drop shadow
Horizontal rule
Horizontal rule
Social links
Social links
Space
Space
Product
Product
Table
Table
Layout
Layout
Columns
Columns
Section
Section
Preview & test
Preview & test
Section
Section
Section
Section
Problem
Creating on-brand, high-performing emails in Klaviyo was time-consuming. Users often started from a blank canvas and struggled to design layouts that balanced brand consistency with best practices for conversion.
Approach
In partnership with our PM, data scientist, engineers, and behavioral designer, I led the design of Email AI—a modular, section-based experience that puts creative control back in the user’s hands. The trust and transparency built into this workflow became a blueprint for how future AI functionality could be thoughtfully introduced across Klaviyo.
Impact
The launch of Email AI gave users a faster, more flexible way to build emails while maintaining brand consistency and control. Early feedback showed increased confidence in AI-generated content, higher engagement with the editor, and faster time to publish—validating a design approach that balances automation with user intent.
Problem
Creating on-brand, high-performing emails in Klaviyo was time-consuming. Users often started from a blank canvas and struggled to design layouts that balanced brand consistency with best practices for conversion.
Approach
In partnership with our PM, data scientist, engineers, and behavioral designer, I led the design of Email AI—a modular, section-based experience that puts creative control back in the user’s hands. The trust and transparency built into this workflow became a blueprint for how future AI functionality could be thoughtfully introduced across Klaviyo.
Impact
The launch of Email AI gave users a faster, more flexible way to build emails while maintaining brand consistency and control. Early feedback showed increased confidence in AI-generated content, higher engagement with the editor, and faster time to publish—validating a design approach that balances automation with user intent.
Quicker to
first draft
quicker to
first draft
quicker to
first draft
more concept iterations explored in early testing
of users reported easier content creation
Want the full story?
Let's walk through it together
End-to-End System Redesign
Brand library
Enter your brand assets once—use them everywhere in Klaviyo
Role: Design Lead
Client/Company: Klaviyo
AI-Powered Workflow Design
Email AI
AI that builds your next section for you.
Role: Product Designer
Client/Company: Klaviyo
Email name
Saved just now
Save & exit
Default
Custom
Style
Blocks
Button
Header bar
Drop shadow
Horizontal rule
Social links
Space
Product
Table
Layout
Columns
Section
Preview & test
Section
Section
Email name
Saved just now
Save & exit
Default
Custom
Style
Blocks
Button
Header bar
Drop shadow
Horizontal rule
Social links
Space
Product
Table
Layout
Columns
Section
Preview & test
Section
Section
Email name
Saved just now
Save & exit
Default
Custom
Style
Blocks
Button
Header bar
Drop shadow
Horizontal rule
Social links
Space
Product
Table
Layout
Columns
Section
Preview & test
Section
Section
Email name
Saved just now
Save & exit
Default
Custom
Style
Blocks
Button
Header bar
Drop shadow
Horizontal rule
Social links
Space
Product
Table
Layout
Columns
Section
Preview & test
Section
Section
Email name
Saved just now
Save & exit
Default
Custom
Style
Blocks
Button
Header bar
Drop shadow
Horizontal rule
Social links
Space
Product
Table
Layout
Columns
Section
Preview & test
Section
Section
Email name
Saved just now
Save & exit
Default
Custom
Style
Blocks
Button
Header bar
Drop shadow
Horizontal rule
Social links
Space
Product
Table
Layout
Columns
Section
Preview & test
Section
Section
Email name
Saved just now
Save & exit
Default
Custom
Style
Blocks
Button
Header bar
Drop shadow
Horizontal rule
Social links
Space
Product
Table
Layout
Columns
Section
Preview & test
Section
Section
Email name
Saved just now
Save & exit
Default
Custom
Style
Blocks
Button
Header bar
Drop shadow
Horizontal rule
Social links
Space
Product
Table
Layout
Columns
Section
Preview & test
Section
Section
Email name
Saved just now
Save & exit
Default
Custom
Style
Blocks
Button
Header bar
Drop shadow
Horizontal rule
Social links
Space
Product
Table
Layout
Columns
Section
Preview & test
Section
Section
Problem
Creating on-brand, high-performing emails in Klaviyo was time-consuming. Users often started from a blank canvas and struggled to design layouts that balanced brand consistency with best practices for conversion.
Approach
In partnership with our PM, data scientist, engineers, and behavioral designer, I led the design of Email AI—a modular, section-based experience that puts creative control back in the user’s hands. The trust and transparency built into this workflow became a blueprint for how future AI functionality could be thoughtfully introduced across Klaviyo.
Impact
The launch of Email AI gave users a faster, more flexible way to build emails while maintaining brand consistency and control. Early feedback showed increased confidence in AI-generated content, higher engagement with the editor, and faster time to publish—validating a design approach that balances automation with user intent.
Want the full story?
Let's walk through it together
Want the full story?
Let's walk through it together
End-to-End System Redesign
Enter your brand assets once—use them everywhere in Klaviyo
Brand library
Role: Design Lead
Client/Company: Klaviyo
reduction in asset retrieval time
page visit increase
laid groundwork for AI-powered design tools
Problem
Every time users started a new email or form, they had to rebuild their brand from scratch—adding logos, colors, and fonts again and again. This repetitive setup process slowed them down, introduced inconsistencies across channels, and made it difficult to maintain a unified brand presence.
Approach
In collaboration with research, PM, engineers, and the design system team, I led the end-to-end redesign of Klaviyo’s Brand Library—introducing an improved onboarding flow for adding brand assets up front and new in-editor tools that put logos, colors, and fonts right at users’ fingertips.
Impact
The new experience drove a 4× increase in page visits, reduced asset retrieval time by 40%, and laid the groundwork for future AI-powered design tools.
reduction in asset retrieval time
page visit increase
laid groundwork for AI-powered design tools
Want the full story?
Let's walk through it together
End-to-End System Redesign
Brand library
Enter your brand assets once—use them everywhere in Klaviyo
Role: Design Lead
Client/Company: Klaviyo
About
More about me
I’m Marilyn Hampton, a product designer based in Massachusetts.
My work is rooted in designing experiences that are both human-centered and future-ready—leveraging AI, data, and design thinking to craft products that inform, inspire, and empower. I thrive on turning ideas into experiences that feel as intuitive as they are impactful.
Career highlights
I’ve been lucky to work with amazing teams across industries, each experience fueling my love for thoughtful, human-centered design. I’m always excited by projects that challenge me to learn, adapt, and create something new.
APR 2022 - AUG 2025
Sr. Product Designer at Klaviyo
Redesigned Klaviyo’s Brand Library, boosting usage and cutting asset retrieval time by 40%. Helped shape Email AI and led dogfooding sessions that improved empathy and usability across teams.
APR 2021 - NOV 2021
Sr. Product Designer at Constant Contact
Led research to improve the email editor experience, translating insights into designs that made template creation more intuitive.
OCT 2020 - APR 2021
Sr. Product Designer at Website Builder
Improved the booking system for small businesses through user research and rapid design iterations, enabling more efficient scheduling and easier management of multiple appointments.
More about me
I’m Marilyn Hampton, a product designer based in Massachusetts.
My work is rooted in designing experiences that are both human-centered and future-ready—leveraging AI, data, and design thinking to craft products that inform, inspire, and empower. I thrive on turning ideas into experiences that feel as intuitive as they are impactful.
About
About
More about me
I’m Marilyn Hampton, a product designer based in Massachusetts.
My work is rooted in designing experiences that are both human-centered and future-ready—leveraging AI, data, and design thinking to craft products that inform, inspire, and empower. I thrive on turning ideas into experiences that feel as intuitive as they are impactful.
Career highlights
I’ve been lucky to work with amazing teams across industries, each experience fueling my love for thoughtful, human-centered design. I’m always excited by projects that challenge me to learn, adapt, and create something new.
APR 2022 - AUG 2025
Sr. Product Designer at Klaviyo
Shaped Klaviyo’s design evolution through scalable systems, AI-powered tools, and high-impact launches like the Brand Library and 2025 BFCM Hub.
APR 2022 - AUG 2025
Sr. Product Designer at Klaviyo
Shaped Klaviyo’s design evolution through scalable systems, AI-powered tools, and high-impact launches like the Brand Library and 2025 BFCM Hub.
OCT 2021 - APR 2022
Sr. Product Designer at Alexion Pharmaceuticals
Built seven brand libraries and a scalable email design system that improved cross-team collaboration, sped up production, and maintained brand consistency across all creative outputs.
OCT 2021 - APR 2022
Sr. Product Designer at Alexion Pharmaceuticals
Built seven brand libraries and a scalable email design system that improved cross-team collaboration, sped up production, and maintained brand consistency across all creative outputs.
OCT 2020 - APR 2021
Sr. Product Designer at Website Builder
Redesigned Newfold Digital’s booking system to help small businesses manage appointments with ease, using user research and quick design cycles to drive smarter product decisions.
OCT 2020 - APR 2021
Sr. Product Designer at Website Builder
Redesigned Newfold Digital’s booking system to help small businesses manage appointments with ease, using user research and quick design cycles to drive smarter product decisions.
“Marilyn is an exceptional designer who pairs strong technical design skills with natural taste and deep understanding of customer needs.”
Tom Nolan
Product Manager
“Marilyn soon became my mentor through the department’s mentorship program. We had weekly meetings for 2 years where she coached me, answered my questions, and kept our space judgment free.”
Lauren Tripp
Content Designer
“Marilyn was always proactive, with excellent communication skills and an eye for detail. She kept the project moving and anyone would be lucky to work with her.”
Jenn Brisebios
Customer Experience Manager
“She has consistently proven that she prioritizes quality of work. She is meticulous in her research and iterates frequently to make sure the final solution is the best possible one.”
Vera Guttenburger
Sr. Product Designer
“Marilyn has an intuitive understanding of how users interact with complex tools like our email editor and approach brand setup.”
Sarah Delaney
Lead Behavorial Designer
“Her honest, constructive feedback and openness to share ideas foster a collaborative environment that elevates the entire team.”
Parita Shah
Software Engineer II
“She’s great at walking others through her designs, explaining her rationale with pros and cons, and persuading why one design option is better than others.”
Nic Couturier
Lead Product Designer
“Marilyn is an exceptional designer who pairs strong technical design skills with natural taste and deep understanding of customer needs.”
Tom Nolan
Product Manager
“Marilyn soon became my mentor through the department’s mentorship program. We had weekly meetings for 2 years where she coached me, answered my questions, and kept our space judgment free.”
Lauren Tripp
Content Designer
“Marilyn was always proactive, with excellent communication skills and an eye for detail. She kept the project moving and anyone would be lucky to work with her.”
Jenn Brisebios
Customer Experience Manager
“She has consistently proven that she prioritizes quality of work. She is meticulous in her research and iterates frequently to make sure the final solution is the best possible one.”
Vera Guttenburger
Sr. Product Designer
“Marilyn has an intuitive understanding of how users interact with complex tools like our email editor and approach brand setup.”
Sarah Delaney
Lead Behavorial Designer
“Her honest, constructive feedback and openness to share ideas foster a collaborative environment that elevates the entire team.”
Parita Shah
Software Engineer II
“She’s great at walking others through her designs, explaining her rationale with pros and cons, and persuading why one design option is better than others.”
Nic Couturier
Lead Product Designer
“Marilyn is an exceptional designer who pairs strong technical design skills with natural taste and deep understanding of customer needs.”
Tom Nolan
Product Manager
“Marilyn soon became my mentor through the department’s mentorship program. We had weekly meetings for 2 years where she coached me, answered my questions, and kept our space judgment free.”
Lauren Tripp
Content Designer
“Marilyn was always proactive, with excellent communication skills and an eye for detail. She kept the project moving and anyone would be lucky to work with her.”
Jenn Brisebios
Customer Experience Manager
“She has consistently proven that she prioritizes quality of work. She is meticulous in her research and iterates frequently to make sure the final solution is the best possible one.”
Vera Guttenburger
Sr. Product Designer
“Marilyn has an intuitive understanding of how users interact with complex tools like our email editor and approach brand setup.”
Sarah Delaney
Lead Behavorial Designer
“Her honest, constructive feedback and openness to share ideas foster a collaborative environment that elevates the entire team.”
Parita Shah
Software Engineer II
“She’s great at walking others through her designs, explaining her rationale with pros and cons, and persuading why one design option is better than others.”
Nic Couturier
Lead Product Designer
Process
I work efficiently with a focus on making a meaningful impact.
01.
Identify
I start by defining the problem, uncovering user needs, and aligning on business goals through research and discovery.
02.
Map
I translate insights into clear opportunities, mapping out user journeys, identifying pain points, and prioritizing key objectives.
03.
Prototype
I rapidly explore ideas through low- to high-fidelity prototypes to visualize and validate solutions early.
04.
Apply
I refine designs based on feedback, ensuring the solution fits both user expectations and technical realities.
05.
Communicate
I share outcomes and rationale with cross-functional teams to maintain clarity and alignment.
06.
Track
I measure success post-launch, gather insights, and use them to inform future iterations.
01.
Identify
I start by defining the problem, uncovering user needs, and aligning on business goals through research and discovery.
02.
Map
I translate insights into clear opportunities, mapping out user journeys, identifying pain points, and prioritizing key objectives.
03.
Prototype
I rapidly explore ideas through low- to high-fidelity prototypes to visualize and validate solutions early.
04.
Apply
I refine designs based on feedback, ensuring the solution fits both user expectations and technical realities.
05.
Communicate
I share outcomes and rationale with cross-functional teams to maintain clarity and alignment.
06.
Track
I measure success post-launch, gather insights, and use them to inform future iterations.
01.
Identify
I start by defining the problem, uncovering user needs, and aligning on business goals through research and discovery.
02.
Map
I translate insights into clear opportunities, mapping out user journeys, identifying pain points, and prioritizing key objectives.
03.
Prototype
I rapidly explore ideas through low- to high-fidelity prototypes to visualize and validate solutions early.
04.
Apply
I refine designs based on feedback, ensuring the solution fits both user expectations and technical realities.
05.
Communicate
I share outcomes and rationale with cross-functional teams to maintain clarity and alignment.
06.
Track
I measure success post-launch, gather insights, and use them to inform future iterations.
The tools behind my process:
Figma
Framer
Lovable
ChatGPT
Whimsical
Claude Code
Heap
Magic Patterns
Figma Make
Have questions?
Here are a few quick answers to help you out. If you still can’t find what you need, just send me a message.
I focus on product and UX design—crafting intuitive, scalable experiences that connect business goals with user needs. My background also includes design systems, AI-assisted workflows, and brand integration.
Yes! I’m open to new roles and collaborations where I can help design intuitive, data-informed experiences that make technology feel more human.
Absolutely! I’ve worked extensively on integrating AI into design workflows—whether it’s generating UI patterns, assisting with content, or building smarter tools.
Yes! The case studies on my site are condensed. If you’d like the full version, just reach out and I’ll share it directly.
Contact
Got a project in mind? Let's get in touch.
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Fill out the form below, and I’ll get back to you soon.
Have a question or want to learn more about my work? Fill out the form below, and I’ll get back to you soon.