Email AI at Klaviyo

arilyn

Designed AI-powered tools that help marketers generate, structure, and personalize emails faster—turning ideas into on-brand content in seconds.

Context / Problem

I led the design of AI-powered features in Klaviyo’s email editor that help marketers create high-performing, on-brand emails faster through intelligent section generation and smart content suggestions.

Date:

Mar 9, 2025

Client:

Klaviyo

Role:

UI/UX

Project Details

Snowlake needed a promotional website that could speak to marketing managers, freelancers, and digital teams. The site had to communicate the features of the product with clarity while maintaining a polished and trustworthy tone. The design process centered on clean layouts, monochrome illustrations, and vibrant CTA placements. I structured the CMS for use with testimonials, feature updates, and blog content, giving the team tools to grow their digital content strategy with minimal friction.

“From day one, Meelo was incredibly organized and intuitive. She helped us translate a pretty complex product into a website that feels light, fast, and incredibly user-friendly.”

Jonas Erikkson

Head of Product, Snowlake Agency

Things I Did

I designed and implemented the website structure and layout using Framer’s visual canvas and CMS features. I customized components for blog entries and testimonial displays and built responsive sections tailored for performance across devices. I was also responsible for integrating animations that improved user engagement without compromising performance. The final product was delivered on time with a lightweight, future-ready architecture — ready to scale as the brand evolves.